London: The English Premier League (EPL) will have a new logo which will be used from the 2016/2017 season, the league's managing director Richard Masters announced on Tuesday.

Working in partnership with global agency DesignStudio and Robin Brand Consultants, the league has created a bold and vibrant identity that includes a modern take on the lion icon -- a symbol that is part of the competition's heritage -- which is flexible in digital and broadcast formats.