La Liga, one of the most popular football leagues in the world, has launched an on-air campaign to promote the Spanish league in India with its brand ambassador, Rohit Sharma. LaLiga has been operating in India since 2017 and recently celebrated its third anniversary in the country. Following the celebration of all the major milestones in LaLiga’s journey in India, the campaign has been launched to take the brand and the sport to a wider audience base in the country.

The 55-second campaign film features one of the batting greats of the modern era and La Liga’s face in India, Rohit Sharma. He takes viewers through what La Liga truly stands for: discipline, pride, precision and passion and talks about how “It’s not Football, It’s LaLiga.” While he speaks, viewers get a glimpse of what LaLiga has to offer, with some standout moments from LaLiga matches being showcased. Conceptualized and produced by India On Track, the video ends with details about the broadcast destination for LaLiga in India – Facebook Watch. The campaign will have a 360 degree rollout across various platforms.