Manchester City star Erling Haaland, who picked a minority stake in Oslo-based hair accessories company Bon Depp in 2024, has launched a new range of limited-edition designer hair ties as part of the Kknekki hair tie range. The eight coloured bands cost £23 (almost Rs 3000).

Haaland’s man-bun has boosted the company’s sales in Europe across the last two years  and with the FIFA World Cup just coming up, the Norweigan has timed this new launch perfectly. The company has said that the new range of hair ties are “a reflection of Erling’s personality.”