Sportswear company Adidas stoked a controversy and faced the wrath of people, especially Colombians, on social media after misspelling Colombia in ads featuring the national football team in new jerseys for the Copa America Centenario. 

The company had to quickly apologise and pull the ads, which showed Colombian players in their white home jerseys, after people took to social media to ridicule them for misspelling the country as 'Columbia'.