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Real Madrid and Barcelona are world football's most valuable brands

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Real Madrid's captain Sergio Ramos kisses the trophy as he celebrates after winning the Spanish La Liga 2019-2020 following a soccer match between Real Madrid and Villareal at the Alfredo di Stefano stadium in Madrid, Spain. Pic/ PTI

Real Madrid's captain Sergio Ramos kisses the trophy as he celebrates after winning the Spanish La Liga 2019-2020 following a soccer match between Real Madrid and Villareal at the Alfredo di Stefano stadium in Madrid, Spain. Pic/ PTI

The two LaLiga clubs top Brand Finance’s latest rankings, with Real Madrid staying first and with Barça leapfrogging Manchester United into second.

The two most valuable clubs in all of world football play in LaLiga, according to the 2020 Brand Finance Football report. For the second year in a row, Real Madrid lead the way as the most valuable football club brand in the world, closely followed by FC Barcelona, who have overtaken Manchester United to move from third in the 2019 edition to second in this year’s rankings.

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