Ronaldo a goal machine and money-making machine for ambitious Juventus

Cristiano Ronaldos reputation has been tarnished by allegations of rape but Juventus still believe he will help the Italian giants to reduce the financial gap between them and the worlds very biggest clubs Juventus take on Manchester United the worlds richest club and where Ronaldo became a star in Turin on Wednesday knowing a draw will seal their place in the last 16 of the Champions LeagueThey are counting on CR7 as they look to win the Champions League for the first time since 1996 they have lost five finals since then including in 2015 and 2017 Ronaldo now 33 has won the trophy five times himself Financially it has been a very rational move financial expert Carlo Alberto Carnevale Maffe told AFPThe lifetime value of a player extends longer than his biological age On the pitch hes one of the best Ronaldo also makes the news he gives visibility conversation discussionraises your intangible value The news recently has been as much about the rape allegations in the United States which Ronaldo himself has strongly denied insisting he is an example 100 percent on and off the pitchBut Juve president Andrea Agnelli who has orchestrated their domination in Italy since taking over the familyowned club in 2010 believes the Ronaldo effect can propel the Old Lady of Turin into another stratosphere We are fully convinced that Ronaldo is an added value in every respect in terms of business and will facilitate our global expansion said Agnelli who wants to target the US Chinese and Southeast Asian marketsAccording to the Deloitte Football Money League Juventus are tenth in Europe with annual revenues of 4057 million euros 463 million in 2017 with only three Italian clubs featuring in the top 20 Manchester United top the list on 6763 million euros ahead of Real Madrid 6746m and Barcelona 6483mOn the pitch Ronaldo has made an impact scoring seven goals in the champions bestever start to a Serie A season They are on track for an eighth consecutive league title Carnevale Maffe believes that Juventus can only gain despite the high price of a deal estimated to cost 340 million euros in total over four years on top of the 110 millioneuro transfer fee When you are so close to success all the planning all the strategy may not be enoughthe touch of genius is needed and Ronaldo has that added Carnevale Maffe who lectures in Corporate Strategy at Milans Bocconi School of Management Robust Since Ronaldofever gripped Juventus the clubs share price jumped from 069 euros on July 3 to 1672 euros on September 19 But it then dropped 34 percent starting to slide after his red card in the Champions League against Valencia followed by the emergence of rape allegations in the United StatesWhile Ronaldo has denied the claims two of his sponsors Nike and EA Sports said they were closely monitoring what Nike called disturbing allegations There is always an element of random events unpredictable elements said Carnevale Maffe Players are physically fragile but businesswise Ronaldo is one of the most robust assetsThe real hope is that Ronaldo will not only help Juventus win the Champions League but attract lucrative commercial deals that will make the Italian club number one in the world The father of four has over 3234 million followers across all social media platforms and is now the most followed person on Instagram with 145 million Since his arrival the clubs following on social media has increased from 49 million to 62 millionThey say they are already on track for record Ronaldo kit sales for the season with the black and white shirts costing up to 150 euros each Juventus also increased the price of season tickets by 30 percent while talks with Ronaldo were still secret with all 29300 sold Their 41507seat stadium is not as big as other leading European clubs so finding extra revenue not generated from ticket sales is all the more important But audit group KPMG have estimated the Ronaldo effect will see Juves revenue jump to 500 million euros in the next two to three seasonsCatch up on all the latest sports news and updates here Also download the new midday Android and iOS apps to get latest updatesThis story has been sourced from a third party syndicated feed agencies Except for the change in headline the story has been provided ASIS AS AVAILABLE without any verification or editing from our side Midday accepts no responsibility or liability for its dependability trustworthiness reliability and data of the text Midday managementmiddaycom reserves the sole right to alter delete or remove without notice the content in its absolute discretion for any reason whatsoever