‘Smart stadiums, fan engagement will drive FIFA World Cup in USA’
Updated On: 13 May, 2026 09:42 AM IST | Mumbai | Ashwin Ferro
David Steele, Director, Plug and Play Center in Texas, speaks about sports tech innovations in the US; explains how exchange prospects and collaboration can benefit Indian start-ups

Sports Tech expert David Steele at the US Consulate in Bandra recently. Pic/Shadab Khan
The amalgamation of sport with technology is a game-changer in the modern age, and with India looking to match global tech innovations click-for-click, a recent roundtable discussion, US-India Sports Tech Exchange, at the US Consulate in Bandra threw up some interesting ideas.
The roundtable was chaired by David Steele, Director, Sports Tech, Plug and Play Tech Center, Texas. Steele’s Mumbai talk was the last leg of a three-city US Mission India engagement focused on innovation exchange opportunities and collaboration pathways between the US and Indian sportstech ecosystems.
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