On TikTok, Delhi-based Geet, who has two channels—English With Geet and TheOfficialGeet—is a godsend. She teaches English—synonyms, idioms, vocabulary, all in an American accent (which comes naturally to her as she grew up in Seattle)—to her 4.1 million young followers. If one video has her explaining figures fo speech such as "It will cost me an arm and a leg", another has her explaining the difference between sometime, some time and sometimes.

"I started with funny videos that I shot with my nani, but they didn't do as well as the English videos or the motivational videos, so I switched track," says Geet, who divides her time between Delhi and the US, and works in the social sector the rest of the time. Owing to her experience working with slum children in Delhi, Geet also uses her motivational channel (which has 2.1 million followers) to talk about domestic violence, and self-confidence issues among other things. Her own journey, from someone who had a car accident at the age of 10, causing permanent damage to her spinal cord, to an influencer on a platform as large as TikTok, also provides inspiration to her followers. What drives her? The comments which pour in, and prove that she has changed someone's life in just 20 seconds.