A conversation on how to help artisans of Kutch who had been affected by the pandemic led to Kutchi Bazaar, co-founded by Sufiyan Khatri, an artist who practises the art of Ajrakh block printing, and Juned Khatri who brought technological expertise to the idea to create the platform. “With Kutchi Bazaar, we offer a marketplace to underprivileged local artisans, where they can directly sell their crafts to customers across the world. We realised that many ancient arts such as Ajrakh and Bandhani, need more attention from art lovers,” says Sufiyan. They aim to list every craft of Kutch on the platform and help craftsmen and women, ultimately hoping to impact the lives of lakhs of people.