When two Delhi-based entrepreneurs sat down to discuss their journey of starting ventures, they noticed a gap in the Indian start-up ecosystem. Twenty-four-year-olds, Navneet Kaur and Priyanka Madnani, who have known each other for a decade, identified a common challenge most founders face at the beginning of launching a business. "Their ideas fail to reach consumers, resulting in the growth of the company at a snail's pace," says Kaur. With a view to bridge this gap, the duo created a platform that helps entrepreneurs come in the public eye.

Started in December 2018, Yourstart-upstory.com is a video log platform that hosts the stories of struggle of new business owners. The aim is to give entrepreneurs a space to feature their products and inspire other budding businessmen. Kaur, a web developer and design expert who runs her own web agency, says, "Start-ups that get good funding manage to get extensively covered by the media, making their journeys slightly easier. But there are so many entrepreneurs offering unique services, who fail to get the deserved attention in the market."