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An ice cream that cares

Inspired by a Sicilian town famous for ice creams, a Mumbai couple launches tubs and sticks they claim are low in calories and high in nutrients. Is that even possible?

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NOTO’s natural fruit pops

NOTO’s natural fruit pops

This sultry summer has us in the mood for one thing and one thing only: ice cream. It’s a delicious, beat-the-heat staple for the season. Ashni and Varun Sheth, founders of NOTO, a homegrown ice cream brand, say it’s fine to eat ice cream often, if it’s healthy. They claim theirs is. NOTO is a low-calorie ice cream with no added sugar or preservatives. The couple felt it was time to introduce healthy desserts to the Indian market.

Varun and Ashni Sheth
Varun and Ashni Sheth

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