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Anand hi anand

How do three independent restaurants with identical names on one stretch of road negotiate competition? The Gaud Saraswat Brahmin owners of Mint Road's Anand Bhuvans have the answer

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An investor or chef today, looking to open a restaurant, spends considerable funds on a brand marketing team to craft publicity around its unique selling proposition. Including its name. It's a practice the proprietor of New Special Anand Bhuvan on Mint Road, Fort, will balk at. Located opposite the GPO, the eatery is flanked by two establishments, both named Special Anand Bhuvan. The three have wordlessly negotiated this amusing name-game for over 30 years. Interestingly, they have nothing in common except their signboards. What binds them though, is that all three owners belong to the Konkani-speaking Gaud Saraswat Brahmin (GSB) community. Hailing from the coast of Karnataka, the GSBs are known for their delicious fish preparations, although these three establishments serve pure vegetarian fare.

Bun puri is a delectable fried snack of flour and banana
Bun puri is a delectable fried snack of flour and banana

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