It's been happening in the West forever, but it could be called a turning point in the way the Indian film/TV/digital content industry treats its music, when a movie or show has a music supervisor.

Singer songwriter and frontman of Ankur and the Ghalat Family, Ankur Tewari, shrugs off the "pioneer" tag, but says yes, it could be the beginning of new times. "I think we are facing a flux in the way we approach movies - as there are new directors and new ways of telling a story, something like this would be the need of the hour. I personally think every story should have unique music, not something we called stereotypical Bollywood," says the man behind the soundtracks of the recent mega hit Gully Boy and the web series Made in Heaven.