Two years ago, when the world came to a complete standstill, most of us scrolled through our devices watching how people from across the globe were coping with staying quarantined at home or recuperating from a mysterious new virus. From impromptu musical concerts across balconies in Italy to running marathons within a living room in China—everyone got creative in finding ways to pass their time. For advertising professionals José Guerrero, Emma Calvo and Irene Llorca, this posed as a rare and unique moment that needed to be documented. “At the beginning of the pandemic in Spain, we noticed people expressing their experience with COVID-19 through art. To us, this was a valuable testimony that could not be lost. That’s how we came up with the idea of creating a global museum that would gather all this art—and the feelings, thoughts and reflections—to be remembered in the future,” describes Llorca.

Jose Guerrero,  Irene Llorca and Emma Calvo