Much before the Internet age took off, around the time when Hotmail had not commercially launched, a small black and white tabloid-size newspaper was born. Titled Indian Link, the monthly publication was circulated through Sydney, by Pawan Luthra and wife Rajni. Pawan, who hails from Delhi and worked as a television presenter with Doordarshan between 1979 and 1985, moved to Australia for "a new adventure". In 1989, Rajni joined him. His passion for communication and his love for the country found the perfect marriage in this monthly paper.

As Indian Link celebrated its 25th anniversary in October 2019, it was an occasion significant for the Australian Prime Minister Scott Morrison to write to the Luthras. "I extend my warmest congratulations to the staff and readers of Indian Link as you celebrate your 25th anniversary year. The Australia-India partnership is strengthened by the many contributions of Australians of Indian descent who, over the years, and through successive waves of immigration, have worked hard, brought new ideas, and helped shape our identity and prosperity."