When you watch Bhanga Bangla's BOROF, meaning ice in Bengali, you are struck by a feeling of pride. Think Fifty Cent, but if he was Bengali. The beat is typical gangsta rap, and the video ethnic cool. Bhanga Bangla, where Bhanga means 'broken', is made up of three Bengali brothers. "We are a little less fluent in Bengali, so it made sense to name the group around that concept. We didn't want to act like what we are not," they tell us over email from Los Angeles. Tausif Hussain aka Ivory Shakur, Umair Talal aka 41X and Tanjid Hussain aka Young Prince, began their careers writing music for various musicians and then decided to make their own music in 2018. BOROF is also the first release under Sony Music's hip-hop-focused imprint, Awaaz. Excerpts from an interview:

What's unique about your sound?

Our music is about storytelling and our sound is inspired by Los Angeles. We write music, but we also write stories. And our stories are all inter-linked. Each music video is shown in a different year, showing how this military organisation (AATF) is taking over numerous parts of the world, and Bhanga Bangla has to go and save each location from the invading armies. Although it seems fictional and sci-fi, we love showcasing our people [brown/desi] in powerful positions. We grew up not seeing any brown superheroes... We believe in representing our own culture through our art.