K Radharaman might be well known in Bengaluru's textile heritage circles given that he helms a 600-year-old handloom fabrics business, but it wasn't until actor Deepika Padukone wore a Kanjeevaram with the Gandaberunda (a two-headed bird) motif for her Konkani wedding ceremony from his Advaya label, that he hit headlines. Interestingly, his latest project that's drawing attention has little to do with bridalwear.

K Radharaman is taking a chance on prêt, at a time when most designers and retailers prefer to play it safe with occasion wear. His latest Angadi Heritage multi-designer outpost makes gracious space for ready-to-wear ensembles for men and women. But, he won't break the link with his past. The 38-year-old with an engineering degree from Cornell, hopes to continue to patronise handwoven textiles by offering platform to the designers to retail their ready-to-wear capsule collections imagined from India's weaving repertoire. He says he wants to offer the customer made-in-India everyday-luxury garments, and inculcate the habit of shopping for affordable designerwear. It's the only chance he says, stockists and design minds like him have to capture the millennial's attention.