While browsing the Internet, Jaasjyot Surri, CEO and co-founder of SJI Hospitality & Foods Private Ltd., came across a report on alcohol mist, a bizarre trend that has caught the fancy of bar visitors in the UK and the US. The accompanying video showed guests inhaling vaporized vodka from balloons. "I tried to find out if Mumbai restobars were offering this," says Surri. When his research showed no results, he decided to import the technology from America and introduce it at his Andheri nightclub, ABCD-Any Body Can Driink.

It's been a month since, and the sales are seeing a steady rise. Funnily, Surri is a teetotaller. "I haven't had a drop of alcohol in my life so I will have to rely on your feedback on whether this works or not," he laughs.