Home / Sunday-mid-day / Article / Frozen and forever in fashion: How quick commerce is driving growth in ice cream industry

Frozen and forever in fashion: How quick commerce is driving growth in ice cream industry

For Gen Z and millennials, ice cream isn’t just a summer treat — it’s mood-driven, impulsive, and always in season. Quick commerce is fuelling the shift. Sunday Mid Day explores how homegrown brands are riding the wave with bold formats, cleaner labels, and smart retail moves

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Representational pic/istock

Representational pic/istock

Earlier this month, premium ice cream brand Hocco secured USD 10 million as part of a larger USD 20 million Series B funding round. According to IMARC Group, a global market research and consulting firm, the ice cream market in India was valued at Rs 268.0 billion in 2024. It is projected to grow at a compound annual growth rate (CAGR) of 16.7 per cent between 2025 and 2033, reaching approximately INR 1,078.0 billion by 2033.

Founded in 2022 by the Ahmedabad-based Chona family, Hocco is swiftly reshaping India’s ice cream scene with its focus on quality-first innovation, regional flavours, and a modern brand narrative that resonates with younger consumers. With over 110 scoop parlours and 20,000+ retail and pushcart touchpoints nationwide, it has built a strong omnichannel presence across cloud kitchens, quick commerce, and modern trade — anchoring urban relevance while expanding into tier-2 and tier-3 markets where demand for premium indulgence is on the rise.

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