Gundi is a brand that celebrates outspoken women. "It (Gundi) was formed out of a need for a representation of that character (of outspoken women). Because I think it is severely lacking in the Indian culture," says Natasha Sumant, founder of Gundi, and an art director and a multidisciplinary designer shuttling between Mumbai and Brooklyn. She adds, "The brand started as a single embroidered patch I used to pin on vintage jackets that I would buy in Brooklyn and sell to the American desi community I knew online.  Eventually, I started selling it here in India, too."

Sumant is taking her love for art to the next level with a three-city tour, with week-long pop-ups in Mumbai, New York and London. The Mumbai pop-up will feature a fashion edit, featuring some of the brand's best work. Every piece of Gundi will have its signature branding embroidered using traditional zardozi technique, and it is made in partnership with suppliers that meaningfully impact women. Sumant explains, "The reason behind a tour is that we are a slow fashion brand and don't believe in the seasonal model. We believe that clothes are artefacts and that you should be able to maintain them for a long time."