eBharathi
The online platform aims at empowering rural entrepreneurs, especially artisan communities in Andhra Pradesh by facilitating direct access to online markets. One such community belongs to the Kondapalli village in AP’s Krishna district, which has a 400-year-old tradition of making wooden toys. Around three years ago, Tata Trusts, in association with the Andhra Pradesh government’s Society for Elimination of Rural Poverty (SERP), devised the eBharathi platform. One can buy everything from specialty foods, handicrafts, textiles, toys and jewellery to herbal products on eBharathi. “Our objective was to create a scalable and sustainable model that enables SHGs to list their products online and maximise sales,” says Yogeeshwar Reddy, a programme officer with 
the Trusts.
TO BUY: ebharathi.org

iTokri