To the child of the 90s, beauty was defined by the Miss Indias — Aishwarya Rai's perfect face, Sushmita Sen's tall frame, Diya Mirza's peaches-and-cream complexion. The short, curvy and dusky couldn't hope to think they were beautiful. Cut to 2018, where a leggy Deepika Padukone with her impeccable make-up and styling, is the ideal many want to aspire to, but thanks to social media, there is also a more realistic 'beauty role model'. She is the Nodel (Not The Model), a word coined in 2016 by author Karley Sciortino, who wrote the beststelling Slutever about her multiple sexual experiences, when she (a healthy size 6) landed two Kate Spade New York's campaigns.

Actor Rytasha Rathor in a PA.NI swimsuit which she flaunted on her Instagram