Most of us associate Goa with beaches, parties, adventure, and seafood. Surprisingly, now comes the news that it has also debuted as the most vegan-friendly state in the country. People for Ethical Treatment of Animals (PETA) conferred the title on the beach state last week, with Chief Minister Pramod Sawant being felicitated for "providing an environment in which vegan-friendly establishments can thrive, making the world a better place for humans and other animals". Interestingly, the mid-day meals that the state's government-run schools offer, are entirely plant-based.

The surge in restaurants offering animal-free options and the burgeoning of health food stores are behind Goa getting on the list. Dr Kiran Ahuja, vegan outreach coordinator for PETA, says the global interest in vegan living has never been higher, and India is picking up the cues. "As a vegan advocacy organisation, our eyes are peeled for new vegan and vegan-friendly businesses, organisations and events, all year long. Vegan eateries are, in fact, popping up all over the country. We explore which places have active vegan communities and animal-friendly fashion stops before shortlisting the leading cities or states." As part of the process, PETA's campaign teams research vegan establishments and speak with owners to ensure they are 100 per cent committed towards providing quality vegan food and lifestyle options to consumers. "We travel to many cities throughout the year, meeting vegan volunteers and sampling the vegan goods and services the city has to offer."