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How to launch a label in the pandemic

Much like the graduating batch of 2020 across the world, designers looking to make their debut this year will face a future unlike anyone before them. Their mandate: be digital beasts, slow fashion gurus and ego-free entrepreneurs

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Deepti Gujral wears a Saaksha & Kinni outfit from the upcoming Lakmu00c3u0083u00c2u00a9 Fashion Week finale collection

Deepti Gujral wears a Saaksha & Kinni outfit from the upcoming Lakmu00c3u0083u00c2u00a9 Fashion Week finale collection

Debut fashion shows are intense, awkward and memorable. So memorable, that designers remember those appetite jolting jitters long after their first wave and curtsey. "I was 21 when I took my first bow, and I remember everyone in the audience thinking I was a little girl who lost her way on the ramp!" the petite powerhouse Rimzim Dadu had told mid-day in an earlier interview.

Dadu's debut in 2007 at Lakmé Fashion Week (LFW) GenNext show was something of a milestone. Not only did it announce her line, which was immediately noticed by major multi-designer stores, it also marked a shift in the Indian fashion landscape. A decade later, Saaksha Bhat and her sister-in-law Kinnari Kamat launched Saaksha & Kinni on the same platform, their label's ideology rooted in modern clothes for women driven by optimism and freedom. "Awkward," is how Bhat describes the emotion when she and Kamat walked the ramp.

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