At 4.57 on a Monday afternoon, this writer receives a message on his Instagram profile—a fake one created for this article, with no display picture or posts. "Hi. 11 pm today we talk," messages Priya Sharma (name changed). The message ends with a heart emoji.

Sharma is seemingly an Instagram influencer. While she hasn't been verified, her profile has over 5,60,000 followers, with 717 posts, all of them images of herself as a model. Some even show her on the cover top fashion magazines. You could, as a passive follower, scroll through her page, like her pictures and be among the hundreds who leave a comment. Or, you could, click on the swipe up link on her "stories" and log into ActualFans. Here, for a price—memberships start at R2,200 per month and top at R18,480 for a year—you can get Sharma to text you, have a live video call, or even have her make a personalised dance video for you. While those rates differ, a monthly membership, depending on the plan you pick, will get you videos of her in a bikini, full topless videos and access to live shows "Every Sunday at 10 pm".