Home / Sunday-mid-day / Article /
How immersive shows in Mumbai are enhancing the way we experience art
Updated On: 22 January, 2023 11:16 AM IST | Mumbai | Nidhi Lodaya
With Van Gogh 360 making its debut in India, we reflect on the city’s immersive art scene which has been flourishing in the past year

Van Gogh 360 made its India debut on Friday. According to Tabish Khan, founder of the company looking after its production, finding a space with a ceiling height of at least 25 feet and a venue which was available for more than a month was difficult. Pic/Sameer Markande
It was like entering the sets of the 2017 award-winning animated film, Loving Vincent. The Van Gogh 360, an immersive art experience, debuted in India with its Mumbai leg on January 20. Situated at World Trade Centre, it is a huge set up, almost resembling a pandal covered in black cloth right in the middle of the parking space. At 10.30 am on a Friday, we imagined the footfalls would be scant but close to 50 visitors were inside to experience the work of the Dutch post-impressionist painter, Vincent Van Gogh.
There may be hype around this exhibition, but it is not the city’s first brush with immersive art. Last year, the Mumbai Light Festival, a brain child of art tech startup Floating Canvas Company and Maharashtra Tourism, stamped its name on this genre. Besides immersive art installations, they used light as a medium too—like the tetrapods at Girgaon Chowpatty which were a public art installation by light artist Ivan Kalinichev from Kyrgyzstan.
How do you like the new new mid-day.com experience? Share your feedback and help us improve.

