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Pretty in mithai: How beauty and food came together to create Indian sweets
Updated On: 08 November, 2026 10:11 AM IST | Mumbai | Nasrin Modak Siddiqi
A little colour, a little desi sweet, and a rather unexpected pairing

Saffron & Mishri X Maybelline
What happens when the colours of a festive lipstick collection leave the beauty counter and find their way into a box of Indian mithai? Saffron & Mishri and Maybelline New York have an answer. Five lipstick shades of its Super Stay Vinyl Ink shades draw you in first; the flavours offer a reason to linger. A Gulabi Cashew Truffle, dusted with rose petals, conceals a gulkand centre, while Cashew Hazelnut Ganache pairs the familiar richness of kaju with an indulgent filling. Rose Dryfruit Trio brings together layers of kaju katli, fig and rose. Strawberry Matcha Reserve balances strawberry’s fruitiness with matcha’s earthy notes, while Cherry Kaju Katli sets a vivid cherry pâte de fruit layer against a classic cashew base.
Gunjan Shrivastava


