Khalid Al Ameri's Instagram handle (which has 457k followers) is full of funny videos. Though that alone is enough to make him and wife, Salama, influencers, that's not Ameri's intention at all. "We would never put up a video just for the sake of putting it," he says over the phone from Abu Dhabi.

It's clear he doesn't. Their videos talk about daily life in the UAE, focusing on tackling misconceptions about how people live, love and pray in the Emirates (a federation of seven emirates consisting of Abu Dhabi, Ajman, Dubai, Fujairah, Ras Al Khaimah, Sharjah and Umm Al Quwain).