Recently, Bharat Gothoskar, founder of Khaki Tours, that conducts walks across the city, uploaded a post on social media calling for entries for the post of 'Mumbai's ambassador'. The criteria was simple — an articulate individual with an undying love for the city, with an equal passion for heritage. Within a week, the post generated 40 requests. The target, however, is 100.

"I don't like the term tour guides because the job exceeds that. We are unearthing and narrating the city's lost stories, so I prefer calling them heritage evangelists, who can convert people into lovers of history and culture," says Gothoskar. The 43-year-old launched the organisation in 2015. What started as once-a-month event, today, holds around ten events a week. "We realised we aren't able to meet the growing demand," he adds. So, what does it take to be an ambassador for the city? We reach out to Mumbai's best travel guides for answers.