Gaurav Londhe is a 30-year old, mild-mannered, former hospitality professional. The Thane resident turned entrepreneur with his just-launched venture, Traffic Vada Pav. The idea came to him when he was travelling to and from work, inevitably stuck in a traffic jam. "I would be tired and hungry, looking out for a hawker," he says. Mumbai is always on the go, and because not everyone has the time to stop for a snack, Londhe thought, he would take the snack to them.

Londhe hawks the vada pav at the Teen Hath Naka flyover signal in Thane. Each box contains a vada pav, green chilli, some chutney, a water bottle, and a tissue; all reasonably priced at Rs 20.