He could be the most important type of influencer, given that in this economy, we are all trying to either make money or save. And he feels that moving to Mumbai is an investment he will benefit from.

Sharan Hegde, fin-influencer, entrepreneur and creator, shifted to the city around 10 months ago, so that he could enable his business to grow multi-fold. “I started out as a content creator, while I lived with my parents in Mangaluru during the pandemic. Then I shifted to Bengaluru and started Finance with Sharan, an ed-tech business, to help people become better at handling their money,” says the 28-year-old, “...and it just blew up.”