You're most likely to have seen Nandita Jhaveri's jewellery on a woman you admire from a distance. A woman who has the bearing of a queen and the smile of a commoner, who wears expensive threads lightly, who makes the ordinary look graceful. In short, a woman like Jhaveri herself.

"Most of my clients enjoy jewellery and fashion," says Jhaveri. "That said, along with the funky women, I have some very traditional women wearing my jewellery. So, it's hard for me to narrow [my target audience] down. But, most of the women who enjoy my jewellery are women like me. They want to be comfortable, they want to be stylish and they like to express themselves through their clothes and jewellery."