PR Accounts director Namrata Kumar, at 5 feet 8 inches tall, loves the effect she has on people when she walks into a room, in her five-inch heels. If that makes her intimidating, then so be it. "I like that feeling". It's only at parties at close friend's home, that she ditches them, just so nobody has to look up at her and talk.

The 32-year-old still remembers the first pair she bought from Bandra's Hill Road, a pair of black net stilettos with beads, "I wanted them to be quite fancy, as it was my birthday," she laughs. Since then though, her favourite brand is Charles and Keith, and she owns around seven. "All through college, I let them be, as I was too tall anyway. But I was waiting for the minute I started working," says the Versova resident, who started her career working as a producer in television.