The F&B scene has been a shape shifter in the last one year. Dancing to the tune of lockdowns and restricted timings, kitchen strength was going underused and there was little respite from mounting overheads. Understandably, focus moved from dine-in to delivery as cloud kitchens, and delivery-only concepts mushroomed.

Dhaval Udeshi and Pawan Shahri, founders of Chrome Hospitality that manages London Taxi, Butterfly High and the newest entrants Silly and Blah! understood it wasn’t going to be easy for first-time entrepreneurs venturing into cloud kitchens to sustain long-term without professional mentoring. Their Instagram was flooded with DMs—questions and requests for help. After a few consultancy projects in Mumbai and other cities, the idea of the Taxi Incubator Programme hit them six months ago.