It takes little to show someone you care. Sometimes, it takes as little as listening to them. Nayantara Sangtani and Maitri Shah, best friends, soul sisters and business partners, have built their relationship, and their business, on this premise. Co-founders of Nama, a boutique event styling firm, the two focus on "research-based" decor. Which means that "we sit down with a client, understand their taste and style, and try to incorporate it in the work we do," says Sangtani. "We make sure it's personalised to the T. We're not like large decor companies, who focus on general decor, or who reuse their decor. [With us], everything is intimate and tailor-made."

Twenty-five years old, they have a couple of management degrees (from Polimoda in Florence for Sangtani, and Duke in North Carolina for Shah), and about 50 curated events under their belts. These include brand experiences, sit-down dinners for corporates, date nights and yacht proposals. In the last six months, they have amassed two kinds of clients: clued-up brands, such as BMW, Jimmy Choo, WeWork and Villeroy & Boch; and "clueless" men. "So many times, they're like, 'Help us out,'" says Sangtani. Their services are essentially sought out when customers, or sweethearts, need to be impressed.