Pooja Shetty Deora and sister Aarrti request that we meet at Juhu's chic members-only club, Soho House. They are going to be at a song location recce prior. The two are producers on Sonam Kapoor's upcoming film, The Zoya Factor, based on Anuja Chauhan's bestseller. "Pooja is so out of place at these recces," Aarti says. "It's dirty, it's hot, it's dusty, she thinks. The choreographer told her, 'please, leave. You are too posh for these surroundings'." Pooja has a rebuttal. She thinks the younger sister is equally awkward during financial discussions. "I tell her, please stay quiet. She can't talk money to save her life!"

They are daughters carrying forward the legacy of Manmohan Shetty, the man who founded Adlabs Films Ltd., a films processing studio that at one point was handling 90 per cent of Bollywood's business. He eventually expanded to film distribution and is remembered for setting up the city first IMAX dome screen. Shetty was instrumental in kickstarting Mumbai's multiplex culture, and later went on to produce hits like Munnabhai MBBS. It's at his firm, Walkwater Media Ltd. that Pooja holds the post of managing director and Aarti heads the creative division.