An upcycled rug 

As organic as the nature of brand Chindi is, its genesis too was no different. An initiative built on upcycled products, Chindi is the brainchild of 34-year-old Tanushri Shukla, who comes from a family of garment manufacturers. The brand sells goods made from waste raw materials collected from tailoring and garment manufacturing units across the city. Shukla has roped in the women from Mankhurd slums who crochet and knit products that are put up on sale on the website.