It all began in 2014, when Mohit Raval, Vedant Mahajan and Manak Dhingra planned a New Year's party for their schoolmates. "We expected 100 people to turn up; 300 came," Dhingra, 22, remembers. The next year, 600 came when the invites numbered only 250. The friends realised they had a competent network, and could look at pulling off an event by dipping into their contact list.

But, beginner's luck thumbed them in the nose. Two years ago, they landed their first gig at Maatahari, Worli's night club. "Only 20 people showed up, it was a flop. It happens," shrugs Dhingra. Under their firm, MVM Entertainment, they have hosted over 200 gigs, including at five-stars. And as nightlife promoters, they offer the whole range of services, from coming up with a concept, curating the entertainment to planning the décor, music list and sending out personalised invites to "friends, and friends of friends".