Not everyone travels for leisure and sightseeing. For many, it's about the food. To make this culinary experience a more fulfilling and authentic one, Cox & King's has started a new venture, Tour To Feast. The idea is to create delicious itineraries, so that travellers can enjoy the region's culture through its food, says Debolin Sen, head of Tour To Feast. "In India, each state has unique flavours and delectable cuisines. We felt that the richness of these food experiences should be presented in a unique way."

To create the food itinerary, the team started off with chalking out different themes for each of the destinations, followed by picking experiences that would fit into those themes. Sen explains, "Our research team is made up of food and travel writers, who reached out to their local connections in each of the destinations — Delhi, Agra, Jaipur, Lucknow, Varanasi, Mumbai, Goa — to find the right kind of people. Once we identified the local experts, our team travelled to these destinations and tried out all the experiences to further shortlist the best ones."