A week before we meet Instagram’s newest darling, Sewashree Boruah (@shreeecreates), one of her videos pops up on our feed in a perfect encapsulation of her particular brand of humour. “You are acting crazy,” reads the top line on the video accusatorily, with the creator’s defiant reply underneath: “I’m not acting.” As evidence, there’s a montage of clips in which she does increasingly bizarre things: a goofy dance; running around with a rifle; some more running while messily spurting milk into her mouth; growling at the camera through a mouth full of food; and then taking the camera — and us — straight into her gaping jaws. 

It’s not what we’re used to seeing from creators, whose grids are usually carefully curated, polished. How is one to describe Sewashree’s content? The comment section has a ready answer. “That was unhinged,” writes one woman, followed by, “I love it!”