Two minutes into the conversation with Darrpan Mehta, and our mind is racing to pin down the source of his uncannily familiar, well-modulated voice. Was it on television? Radio? Or, a documentary? "That's the irony of voice-over artistes," he laughs. "We are everywhere, yet nobody knows us." The 44-year-old happens to be one of the most sought-after voice talents in the country.

With a two-decade long career behind him, including on-air promos for Filmfare Awards, Indian Idol, Amul Star Voice of India and Sa Re Ga Ma Challenge, Mehta has been there and said it all. "But, I feel there's a lot more that needs to be said and done for our ilk. Bringing visibility is one of them," adds Mehta, who also runs Sugar Mediaz, an audio production services company.