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What buyers thought of country's first virtual fashion week

The pandemic has left us no choice; either we do it digitally or dont do it at all. These are challenging times, and ICW is a first step towards inciting a feeling of OTT decadence, that couture is not cancelled.

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'Thrust on bridal, not couture, made our job easy'
Mohit Rai, co-founder and co-stylist, The Wedding Style Project

Watching shows on URL isn't the same as experiencing them first hand. Indian couture is all about textures and hand embroidery, about interactions between the silhouette and body. As stylists, Aastha [Sharma, project partner] and I need to be able to feel and touch the outfit, and process it visually. Video calls, close-up images will take you only so far. Unless the bride does not try out the outfit, she is not going to buy it.

That the collections veered exclusively to commercial bridal outfits [rather than couture pieces], did make our jobs as wedding curators easy. Hopefully, by next year, we will get to see more couture evening pieces.

I liked: Amit Aggarwal delivered the message with a lot of artistry. It was also good to see Manish Malhotra slow down and return to his design roots. It was a grand display of wedding wear on film.

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