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It's time to savour the art of boredom

Gen Z is now ‘rawdogging boredom’, in simpler terms, this means that a generation that lives in an era of information overload is turning off from screens and creating time to do nothing. We ask creatives: Is this the only way to save our brains?

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For a generation born into a 24x7 information deluge, “rawdogging” is a desperate attempt at a manual override of  the brain’s overstimulated circuits

For a generation born into a 24x7 information deluge, “rawdogging” is a desperate attempt at a manual override of the brain’s overstimulated circuits

The latest Internet trend is to do nothing. Whether you are on a flight, a passenger in a car, or sitting on your couch, you do nothing. No listening to music, watching a show, not even scrolling on that goddamn phone. 

In the viral lexicon of Gen Z, you are “rawdogging boredom” — or as the Millennials know it, the sweetness of doing nothing — a trend where travellers opt for zero digital stimulation during long transits.

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