As we scroll down the videos on Instagram handle @SoFaridabad, we feel pangs of hunger. Strangely, we don't wish to open a food delivery app but instead, step into the kitchen and whip up one of the recipes 24-year-old Prateek Srivastava has posted. The choice is vast, from chicken changezi, cold coffee with ice cream and Indian style macaroni to restaurant style rajma, and bharwa karela.

One of his posts is a recipe of shahi paneer, and it has got 8 lakh views and 65K saves. "Par har homechef ki shuruwat maggi se hoti hai," the marketing and finance MBA graduate confesses. Srivastava grew up in Dehradun and did his schooling in Allahabad, where his father was posted for his government job. "When I was a student at Delhi University, I started living alone and thus, cooking a lot. My girlfriend Swagatika Behera, who Instagrams @_thefoodiewiththebook_, encouraged me to get onto social media helping me edit videos and write the captions. When I began on December 12, last year, I did it just to document my recipes. I didn't know I would receive so much love," says Srivastava who, in January, reached 100K followers.