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Whose thinking am I reading?
Updated On: 06 September, 2026 07:44 AM IST | Mumbai | Nishant Sahdev
IT rules now say that AI content should carry a label showing it’s AI. But the question was never whether AI was in the room. It is how far up that ladder it was allowed to climb

Machines are making fluent prose cheap. When everyone can produce a clean paragraph, clean paragraphs stop impressing anyone, and what stays scarce is what was doing the work all along, which is judgment, experience, and a claim specific enough to be wrong. PICS/ISTOCK
Since February, a video made with AI and posted on an Indian platform is supposed to carry a label. The amended IT Rules require synthetically generated content to be marked clearly and prominently, with provenance metadata underneath where the technology allows, and users must declare that what they are uploading is machine-made. India now has one of the strictest such regimes anywhere.
Last month an opinion column drafted with heavy AI help ran in one of the world’s most influential newspapers with no label at all, and nobody thought it odd until a detection tool said so.


