On September 28, observed as International Safe Abortion Day, Agents of Ishq (AOI), in partnership with the #MyBodyMyChoice campaign, released a nine-minute video that discusses sex, pregnancy and abortion. The video is part of an effort by Sexual and reproductive health and rights (SRHR) and civil society organisations, an international consultancy, to use policy advocacy to address critical health issues. The melodramatic Bollywood clips notwithstanding, the tutorial is blunt and straightforward. "This was the idea," AOI founder Paromita Vohra says. "We wanted to do it in the myth-busting fashion because abortion comes with the notion of being a terribly depressing fate. It's made out to be the worst thing that can happen to you."'

Vohra believes these perceptions don't really stem from the emotions of the women or men who may find themselves in this situation. "It's a result of cultural messaging that we have all internalised," she says. It's the reason why the video is called Bin Bakwas Ekdam Khas—because it was about time we talked abortion minus the shame. Along with the video, AOI released a signature campaign inviting people to pledge to #SupportChoiceNotStigma. Actor Sonam Kapoor was among those to endorse it.