As Indian digital news consumers increasingly crave immersive, more relevant news consumption experiences, two out of three Hindi-speaking people now prioritise news in their preferred language, a Google-led study showed on Tuesday. 

The Google-Kantar study revealed that "news in the preferred language" is a highly valued content element across various language groups, including Hindi (67 per cent), Bengali (75 per cent), Tamil (63 per cent) and Gujarati (79 per cent).