With the popularity of artificial intelligence taking over the world in different fields, software major Adobe has announced a creator-centric AI-based technology called Generative Artificial Intelligence (Generative AI) - to its Adobe creative tools. 

At its annual creativity conference "Adobe MAX 2022," the company said that the new technology will allow creators to give their idea to the AI and the machine will generate certain images. If the creators do not like those images, they can rewrite and get something closer to what they want.

"We are investing our research and product design talent to develop an approach that centres on the needs of creatives by integrating Generative AI in Adobe creative tools," the company said in a blogpost.