To fight spam, Indian telecom provider Airtel has launched a new AI-powered fraud detection solution that will help identify and block malicious websites across all communication Over-The-Top (OTT) apps and platforms including emails, browsers, OTTs like WhatsApp, Telegram, Facebook, Instagram, SMSes etc., in real time. 

The safe service will be seamlessly integrated with, and auto-enabled for, all Airtel mobile and broadband customers at no additional cost. The way it works is that when a customer tries to access a website flagged as malicious by the telecom provider's advanced security system, the page load is blocked, and customers are redirected to a page explaining the reason for the block.