Apple dominated global wearables market in Q2 2018

Apple dominated the global wearables market in the second quarter of 2018 with a total share of 17 per cent as the market ticked up 55 per cent an International Data Corp IDC report said on WednesdayCupertinobased Apple maintained its top position in the wake of continued demand for its LTEenabled Watch and shipped 47 million units followed by Chinese player Xiaomi that shipped 42 million devices and grabbed a market share of 151 per centAccording to IDCs Worldwide Quarterly Wearable Device Tracker report the overall shipment volume reached 279 million units and the market experienced similar gains in dollar value growing 83 per cent yearoveryear YoY to 48 billion in the second quarterThis was fuelled by the continued popularity of smartwatches with their high price tagsTwo key forces were at work during the quarter stronger demand for smart wearables and slower declines in the basic wearables market Ramon T Llamas Research Director IDCs Wearables Team said in a statementUsers wanted more from their wearable devices and smart watches have met that demand Additionally relative newcomers to the smartwatch market like Fitbit and several Chinese vendors have seen steady growth Llamas addedUSbased wearables major Fitbits decline continued as the company largely relied on sales of basic wristbands in the past and was not able to maintain pace during the second quarterThe company grabbed the third spot with 27 million shipemts followed by Huawei and Garmin with 18 and 15 million wearable shipments respectivelyAccording to the market research firm Huawei like Xiaomi has been heavily focused on the Chinese market though this is slowly changing as it starts to experience growth outside its home turfThe dual brand strategy has also been paying off as Honor accounts for a little over half of all the wearables shipped by HuaweiThere still exists multiple market segments who prefer simple and inexpensive wearable devices and this is where wristworn fitness trackers and hybrid watches are finding demand Llamas saidFrom a regional perspective mature markets such as North America Japan and Western Europe declined 63 per cent YoY as these markets were largely comprised of basic wristbands in 2017 which have declined substantially since then and the growth in smartwatches has not been enough to offset the declineMeanwhile emerging markets inclusive of AsiaPacific excluding Japan Central and Eastern Europe Middle East and Africa and Latin America grew 14 per cent YoY as basic wristbands are still in high demand and smartwatches also gained tractionCatch up on all the latest Crime National International and Hatke news here Also download the new midday Android and iOS apps to get latest updatesThis story has been sourced from a third party syndicated feed agencies Except for the change in the headline the story has been provided ASIS AS AVAILABLE without any verification or editing from our side Midday accepts no responsibility or liability for its dependability trustworthiness reliability and data of the text Midday managementmiddaycom reserves the sole right to alter delete or remove without notice the content in its absolute discretion for any reason whatsoever